Couple of years back, I remember reading an article on Business Week, about on how after the attacks on the twin towers in New York Krishna Bharat, Goggle’s principal scientist and inventor of the Google News came up with the idea of aggregating different news sources into clusters so that so that accessing relevant and useful news can be done without much problem and in a way which brings about important news to the fore. Google news has been a huge success and in the interview in the column he argued that ‘he is not out to crush newspapers’, but he does have advice on why most have got the internet wrong. He was quoted as saying that they ‘don’t want to replace anyone's favourite newspaper, we are complementary and add value,’ he says matter-of-factly.
Similarly, Kevin Rose of Digg is another online media outlet which decimates information through the popularity of the viewer’s ratings, through the use of technology. But these new technologies are also in one way or the other challenging the established players in a conference conducted by the World Association of Newspapers this February announced in a blaze of international publicity that it was considering legal action. It said that Google News, a global aggregation service that displays major news headlines and a snippet of text, was ‘building a new medium on the backs of our industry, without paying for any of the content’. Bharat is relatively unperturbed by the accusation that his product may be undermining the relevance, and therefore ultimately the revenue, of print titles. Therefore this interaction between news media and technology is huge implications, by making the accessing and segmenting it into niche segments.
Links
No comments:
Post a Comment